Car from the truck into a Japanese-style room, and then become more modern streamlined cars, MAZDA use which key strategy, so that the market share of only 0.7% of the original brand, becoming the best-selling car brand sold 20,000 units in the year.
MAZDA re-transformation from a Japanese car, change from the conservative and lively, bring more young consumer groups. Photo courtesy: MAZDA US
Japanese decorative ceiling, full of retractable banner stand and lightbox about 200 square meters of space, the oncoming Service the staff bowed Welcome, subsequently handed him a Japanese-style refreshments, guests can enjoy wandering around in the atmosphere and service in a wind.
This is not a Japanese foreign fruit shop, not a Japanese restaurant, but the new car Exhibition Center MAZDA. The holistic and packaging, to the consumer in reward car Japanese cultural experience, leaving the Hara family immersed in the Japanese landscape Cuizhu in. It is hard to believe, MAZDA in the US distributor MAZDA US not take over before a little advertising, and do not pay attention to the brand of service.